For the fourth year in a row, the Sevillian company Myhixel is showing its latest advances in a field that does not grab as many headlines as telephones, televisions, robots or cars, but which at least is gradually ceasing to be a taboo: male sexual health.
The start-up, which has just closed a financing round of 1.4 million euros, is present in more than 50 countries and has already helped more than 30,000 men worldwide.
At CES 2024, it is presenting its latest breakthrough, Myhixel Control, which combines technology and science based on two of the technologies of the moment: artificial intelligence and machine learning.
This proposal combines an eight-week program of exercises in a gamified application and a stimulation device. As Patricia López, executive director of Myhixel, explained to Agencia Efe, there is still a lot of modesty surrounding sexual health, and many prefer solutions that they can put into practice from home.
About the device, Lopez added that “it is a combination of several rings that are placed at the base of the penis, which help the erection maintenance phase, so they can be used as a personal exercise or while having sex”.
The Seville-based company will also present in Las Vegas Myhixel Academy, an online sex education platform, and a line of intimate care products, in addition to advancing the Myhixel Experience app, designed to improve intimate life through the smartphone.
